Case Study

100ml Roll-On Bottle for We Are Feel Good Inc.

When We Are Feel Good Inc. developed its Groms Kids Sunscreen Lotion SPF50+, the brand needed a packaging format that could make sunscreen application faster, cleaner, and easier for families during outdoor activities.

UKPACK supplied the 100ml roll-on bottle from our range of roll-on bottles, featuring a smooth roller applicator that allows direct sunscreen application without requiring users to dispense the product onto their hands.

The final package combines a convenient application system with a playful product design, creating a practical sunscreen solution for kids, parents, and everyday outdoor use.

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Project Snapshot

Brand: We Are Feel Good Inc.

Product: Kids Sunscreen Lotion SPF50+

Packaging Type: Roll-On Bottle

UKPACK Base Model: SKU: UKROB001

Capacity: 100ml

Material: Plastic bottle with roller applicator

Application: Kids sunscreen / body sunscreen lotion

Customization: Color matching, branding decoration, surface finishing

Key Requirement: Easy and mess-free sunscreen application for children

UKPACK Solution: 100ml roll-on bottle with smooth roller application system

The Challenge

Children’s sunscreen packaging needs to consider both product performance and how the product is applied in real situations.

Unlike traditional lotion bottles that require users to squeeze the product onto their hands before spreading, roll-on sunscreen packaging allows direct application onto targeted areas, helping reduce mess during outdoor activities.

For a children’s sunscreen product, the packaging also needs to be lightweight, easy to carry, and simple enough for parents to use quickly when applying sunscreen before outdoor play, beach trips, or daily activities.

At the same time, the package needed to maintain the recognizable visual identity of We Are Feel Good Inc.’s Kids Sunscreen range while providing a practical alternative application format.

The Packaging Solution

UKPACK supplied the 100ml roll-on bottle for We Are Feel Good Inc.’s Kids Sunscreen Lotion SPF50+.

The integrated roller applicator provides direct sunscreen application without requiring users to dispense the lotion separately. This creates a cleaner application experience and helps parents quickly apply sunscreen to arms, legs, and other exposed areas.

The compact 100ml format makes the bottle suitable for travel, outdoor activities, and everyday family use. The roller structure also provides a distinctive packaging experience compared with conventional squeeze tubes or lotion bottles.

The bottle was customized with the bright and playful visual style of the Kids Sunscreen range, combining functional packaging with a recognizable brand appearance.

For brands developing sunscreen, skincare, or body care products, UKPACK provides roll-on packaging solutions with customization options including capacity selection, color matching, decoration, and production support.

Why UKROB001 Was a Good Fit

Direct roll-on application: Allows sunscreen to be applied directly onto skin without first dispensing onto hands.

100ml portable format: Provides a convenient size for family travel, outdoor activities, and daily sunscreen use.

Easy handling: The compact cylindrical structure is comfortable to hold and simple to operate.

Reduced application mess: Helps minimize product transfer during sunscreen application.

Customizable appearance: Supports brand-specific colors, decoration, and surface finishing.

Suitable for multiple products: The roll-on format can be adapted for sunscreen, body care, deodorant, and other personal care applications.

The Result

The final packaging provided We Are Feel Good Inc. with a practical roll-on format for its Kids Sunscreen Lotion SPF50+, combining easy application with a recognizable child-friendly design.

By using the 100ml roll-on bottle (SKU: UKROB001), the product delivers a more convenient application experience compared with traditional lotion packaging, making it suitable for families who need quick sunscreen application during outdoor activities.

This project demonstrates how a proven roll-on packaging structure can be adapted for sunscreen products through application system selection, capacity optimization, and brand-focused customization.

Need Custom Roll-On Packaging?

UKPACK provides roll-on bottles for sunscreen, deodorant, skincare, and personal care products, supporting different capacities, application systems, and custom decoration requirements.

From packaging selection to color matching and production development, we help brands create practical packaging solutions for everyday consumer products.