A quick overview of the topics covered in this article.

Keep Updated!

Subscribe to the UKPACK newsletter to receive regular updates on the company, products, services, upcoming exhibitions and more.

In recent years, the beauty industry has witnessed a significant transformation with the rise of beauty stick products. From makeup and skincare to hair care and more, the beauty stick format has taken the market by storm. This article delves into the reasons behind the sudden popularity of beauty sticks and their impact on the industry.

The Expanding Market Size of Beauty Stick Packaging

In 2022, the global beauty stick packaging market size was valued at $13 billion. It is expected to expand at a CAGR of 4.7% during the forecast period, reaching $20 billion by 2032. North America and Europe are the largest consumption markets.

Rising Demand for Packaged Beauty Stick Products

Many beauty brands offer at least one beauty stick product. Popular options include plastic twist-up tubes with a cap and twist dial, and paper stick packaging with a bottom push mechanism. Consumers choose sticks for portability and hygienic factors.

Deodorant remains the prime category for beauty stick packaging, seeing significant growth in personal care. The deodorant market is forecast to grow 4.8%, reaching nearly $39 billion by 2028.

Benefits of Beauty Stick Products

The popularity of beauty sticks can be attributed to several key advantages they offer to consumers.

1. Convenience and Cleanliness

Beauty sticks enable users to keep their hands clean while applying the product. This feature is especially useful for men with beards and anyone looking for precise application in specific areas. Additionally, the compact and portable nature of beauty sticks makes them easy to use and carry.

2. Eco-friendly Solutions

In an era where sustainability is a top concern, beauty sticks offer a solution to reduce excess packaging. By providing a unique applicator with the stick product, brands can minimize the need for additional bottles, pumps, and actuators. The use of Post-Consumer Recycled (PCR), mono-material, recyclable, or bio-plastics further supports environmental responsibility. Many brands are also introducing refill options, reducing waste and encouraging long-term product use.

3. Hygienic Advantages

Beauty sticks align with the trend toward minimalist beauty, as they eliminate the need for dipping fingers into jars or containers. This not only ensures product hygiene but also prevents potential contamination from germs.

Sticks as a Packaging Reduction Solution

Reducing packaging is a need in the coming years. Offering a unique stick device and product is one solution, reducing the need for bottles with pumps and actuators.

Choosing the right stick packaging with PCR, mono-material, recyclable or bio-plastics is crucial. Mixed material sticks hinder recycling. Brands address this by favoring recyclable mono-material packaging.

Refillable options are also expanding. Beauty brands focus on refillable packaging to lower waste.

    Marketing Sticks to Men

    The beauty stick trend isn’t limited to the female demographic. The men’s grooming market has seen significant growth, with skincare and makeup becoming increasingly popular among male consumers. The versatility and no-mess, no-fuss application method of beauty sticks have made them an appealing choice for men interested in color cosmetics and skincare.


      Stick packaging is a renaissance format, offering utility and convenience to users. It provides interesting design opportunities, attracting new generations and consumer segments. However, it requires careful selection with attention to detail. Here is an array of beauty stick packaging options, hopefully providing inspiration for your next creation.

      At UKPACK, we provide innovative beauty sitck packaging for your need. If you have any project that requires it, please feel free to contact us today.

      You May Also Like
      Send Your Inquiry