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Welcome to the ultimate guide to the best hair care brands of 2024! Whether you’re on the hunt for products that will give you luscious locks or looking to switch up your hair care routine, we’ve got you covered. In this article, we’ll explore the top hair care brands that are making waves this year. From high-end luxury to drugstore gems, there’s something for everyone. So, sit back, relax, and let’s dive into the world of hair care!

Criteria for Selecting the Best Hair Care Brands

Selecting the best hair care brands is no easy task. There are countless options available, and it can be overwhelming to choose the right one. Here’s a breakdown of the key criteria we used to determine the top 25 hair care brands of 2024.

Product Quality

High-quality hair care products are a must. We looked for brands that consistently deliver excellent results, using the best ingredients and innovative formulas.

Ingredient Transparency

Knowing what’s in your hair care products is crucial. We prioritized brands that are transparent about their ingredients and avoid harmful chemicals.

Sustainability Practices

In 2024, sustainability is more important than ever. We gave extra points to brands that use eco-friendly packaging and sustainable sourcing methods.

Consumer Reviews

Nothing speaks louder than customer feedback. We considered brands with rave reviews from real users who have seen positive results.

Top Hair Care Brands of 2024

Now that you know what we were looking for, let’s get into the top hair care brands of 2024. These brands have proven themselves to be leaders in the industry, offering exceptional products that cater to a variety of hair types and needs.

1. Olaplex

Hair care brand - Olaplex

Official Website: OLAPLEX

Website Link:


ID: @ olaplex

Follower: 2.52M

Why We Love It

Olaplex has revolutionized the hair care industry with its patented bond-building technology. It’s a game-changer for damaged hair, helping to repair and strengthen strands from the inside out.

Best Products to Try

The Olaplex No.3 Hair Perfector is a cult favorite, along with their No.6 Bond Smoother for frizz control and No.7 Bonding Oil for added shine.

2. Oribe

Hair care brand - Oribe

Official Website: ORIBE


ID: @ oribe

Follower: 445K

Why We Love It

Oribe is synonymous with luxury. Their products not only look and smell amazing but also deliver salon-quality results at home.

Best Products to Try

Try the Oribe Gold Lust Repair & Restore Shampoo and Conditioner for a truly indulgent experience. The Dry Texturizing Spray is also a must-have for effortless, beachy waves.

3. Bumble and Bumble

Hair care brand - Bumble and bumble

Official Website: Bumble and bumble


ID: @ bumbleandbumble

Follower: 363K

Why We Love It

Bumble and Bumble is known for its innovative styling products and versatile range. Whether you’re looking for volume, texture, or smoothness, they’ve got you covered.

Best Products to Try

The Bumble and Bumble Thickening Spray is a game-changer for fine hair, and their Hairdresser’s Invisible Oil is perfect for taming frizz and adding shine.

4. Moroccanoil

Hair care brand - Moroccanoil

Official Website: Moroccanoil


ID: @ moroccanoil

Follower: 738K

Why We Love It

Moroccanoil has made a name for itself with its signature argan oil-infused products. They’re perfect for adding hydration and shine to dry, dull hair.

Best Products to Try

The Moroccanoil Treatment is a must-have for any hair type, and their Intense Hydrating Mask works wonders for deep conditioning.

5. Living Proof

Hair care brand - Living Proof

Official Website: Living Proof


ID: @ livingproofinc

Follower: 360K

Why We Love It

Living Proof uses cutting-edge science to create products that really work. Their patented Healthy Hair Molecule sets them apart from the competition.

Best Products to Try

The Living Proof Perfect Hair Day Dry Shampoo is a fan favorite, and their Restore Repair Leave-In is excellent for damaged hair.

6. Aveda

Hair care brand - Aveda

Official Website: Aveda


ID: @ aveda

Follower: 494K

Why We Love It

Aveda is a pioneer in natural and eco-friendly hair care. Their products are plant-based and cruelty-free, making them a favorite among environmentally conscious consumers.

Best Products to Try

The Aveda Damage Remedy Daily Hair Repair is a standout product, and their Shampure line is beloved for its calming aroma.

7. SheaMoisture

Hair care brand - SheaMoisture

Official Website: SheaMoisture


ID: @ sheamoisture

Follower: 834K

Why We Love It

SheaMoisture offers a wide range of products specifically designed for curly and textured hair. They’re known for their natural ingredients and commitment to community commerce.

Best Products to Try

The SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a holy grail for curly hair, and their Jamaican Black Castor Oil line is perfect for strengthening and growing hair.

8. Redken

Hair care brand - Redken

Official Website: REDKEN


ID: @ redken

Follower: 17K

Why We Love It

Redken is a salon staple, trusted by professionals worldwide. Their science-backed formulas deliver consistent, reliable results.

Best Products to Try

The Redken Extreme Anti-Snap Leave-In Treatment is a must for damaged hair, and their Color Extend Magnetics line is ideal for preserving color-treated hair.

9. Kérastase

Hair care brand - Kérastase

Official Website: Kérastase


ID: @ kerastase_official

Follower: 2.54M

Why We Love It

Kérastase combines luxury and performance in its extensive range of hair care products. They’re known for their personalized hair care solutions.

Best Products to Try

The Kérastase Nutritive Masquintense is perfect for dry, thick hair, and their Elixir Ultime Oil is a versatile product for added shine and softness.

10. Briogeo

Hair care brand - Briogeo

Official Website: Briogeo


ID: @ briogeo

Follower: 456K

Why We Love It

Briogeo offers clean, natural hair care solutions that are free from sulfates, silicones, and parabens. Their products are great for all hair types.

Best Products to Try

The Briogeo Don’t Despair, Repair! Deep Conditioning Mask is a must-try for anyone looking to revive their hair, and their Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo is perfect for detoxifying the scalp.

11. Amika

Hair care brand - Amika

Official Website: Amika


ID: @ amika

Follower: 560K

Why We Love It

Amika stands out with its fun, vibrant packaging and highly effective products. Their formulations are designed to be kind to your hair and the environment.

Best Products to Try

The Amika Perk Up Dry Shampoo is a favorite for refreshing hair between washes, and their Soulfood Nourishing Mask provides deep hydration and repair.

12. Pureology

Hair care brand - Pureology

Official Website: Pureology


ID: @ pureology

Follower: 136K

Why We Love It

Pureology specializes in products for color-treated hair. Their ZeroSulfate® shampoos and conditioners help extend the life of your color while nourishing your hair.

Best Products to Try

The Pureology Hydrate Shampoo and Conditioner are perfect for dry, color-treated hair, and their Colour Fanatic Multi-Tasking Hair Beautifier is a versatile leave-in spray.

13. Davines

Hair care brand - Davines

Official Website: Davines


ID: @ davinesofficial

Follower: 291K

Why We Love It

Davines is known for its commitment to sustainability and high-performance products. Their hair care line combines natural ingredients with advanced technology.

Best Products to Try

The Davines OI All In One Milk is a versatile leave-in treatment, and their Nounou Shampoo is excellent for nourishing and repairing bleached hair.

14. DevaCurl

Hair care brand - DevaCurl

Official Website: DevaCurl


ID: @ devacurl

Follower: 518K

Why We Love It

DevaCurl is a favorite among those with curly hair. Their products are designed to enhance and define natural curls without weighing them down.

Best Products to Try

The DevaCurl SuperCream Coconut Curl Styler is perfect for styling curls, and their No-Poo Original Zero Lather Conditioning Cleanser is a unique, gentle cleanser.

15. Function of Beauty

Hair care brand - Function of Beauty

Official Website: Function of Beauty


ID: @ functionofbeauty

Follower: 704K

Why We Love It

Function of Beauty offers personalized hair care products tailored to your specific needs. Their customizable formulas allow you to choose your own ingredients and scents.

Best Products to Try

Create your own personalized shampoo and conditioner on their website, and don’t forget to add their hair serum for extra shine and smoothness.

16. Pantene

Hair care brand - Pantene

Official Website: Pantene


ID: @ pantene

Follower: 605K

Why We Love It

Pantene is a household name for a reason. Their affordable products deliver reliable results, and their Pro-V formula is a classic for a reason.

Best Products to Try

The Pantene Pro-V Classic Clean Shampoo and Conditioner are go-to products for everyday use, providing nourishment and strength. The Pantene Pro-V Intense Rescue Shots are a must-try for instant hair repair and deep conditioning. Additionally, the Pantene Gold Series Moisture Boost Shampoo and Conditioner, formulated specifically for textured hair, offer excellent hydration and manageability.

17. Garnier

Hair care brand - Garnier

Official Website: Garnier


ID: @ garnierusa

Follower: 554K

Why We Love It

Garnier offers a wide range of hair care products at budget-friendly prices. Their Whole Blends line is particularly popular for its natural ingredients.

Best Products to Try

The Garnier Whole Blends Honey Treasures Repairing Shampoo and Conditioner are perfect for damaged hair, providing nourishment and strength. The Garnier Fructis Sleek & Shine Anti-Frizz Serum is excellent for taming frizz and adding shine. Additionally, the Garnier Nutrisse Nourishing Color Creme is a top choice for at-home hair coloring, offering vibrant, long-lasting color with a blend of avocado, olive, and shea oils.

18. L’Oréal Paris

Hair care brand - L'Oréal Paris

Official Website: L’Oréal Paris


ID: @ lorealparis

Follower: 11.2M

Why We Love It

L’Oréal Paris provides high-quality hair care products at an accessible price point. Their Elvive line is a standout for targeting specific hair concerns.

Best Products to Try

The L’Oréal Paris Elvive Total Repair 5 Damage-Erasing Balm is a deep conditioning treatment that repairs and strengthens damaged hair. The L’Oréal Paris Elvive Extraordinary Oil Shampoo and Conditioner provide exceptional hydration and shine for dry hair. Additionally, the L’Oréal Paris EverPure Sulfate-Free Moisture Shampoo and Conditioner are great for color-treated hair, preserving color while adding moisture and softness.

19. The Rootist

Hair care brand - The Rootist

Official Website: The Rootist


ID: @ the_rootist

Follower: 27K

Why We Love It

The Rootist is known for its innovative, science-backed formulations that target hair health from the root. They use advanced ingredients to promote hair growth and strength, making it a favorite for those looking to enhance their hair’s vitality and overall health. The brand’s commitment to sustainability and natural ingredients also makes it a standout in the hair care industry.

Best Products to Try

The Rootist Growth Stimulating Serum is a must-try for those looking to boost hair growth and thickness. Their Strengthening Shampoo and Conditioner are perfect for daily use, providing essential nutrients to fortify hair from root to tip. Additionally, the Root Revive Scalp Treatment is excellent for maintaining a healthy scalp environment, which is crucial for strong, healthy hair growth.

20. Color Wow

Hair care brand - Color Wow

Official Website: Color Wow


ID: @ colorwowhair

Follower: 937K

Why We Love It

Color Wow is celebrated for its innovative solutions for color-treated hair. Their products are designed to keep color vibrant and hair healthy without dullness or damage. With a focus on preventing color fade and enhancing shine, Color Wow has become a go-to brand for anyone looking to maintain salon-fresh hair between visits. Their dedication to avoiding harmful ingredients ensures that their products are safe and effective.

Best Products to Try

The Color Wow Dream Coat Supernatural Spray is a game-changer for achieving frizz-free, glossy hair. The Root Cover Up is a must-have for touching up roots and maintaining a seamless color look between salon visits. Additionally, the Color Security Shampoo and Conditioner are formulated to protect color and keep hair looking its best, free from sulfates and residues that can dull hair color.

21. RevAir

Hair care brand - RevAir

Official Website: RevAir

Website Link:


ID: @ myrevair

Follower: 271K

Why We Love It

RevAir stands out for its innovative reverse-air technology, which dries and straightens hair simultaneously. This unique approach reduces heat damage and saves time, making it a favorite among those who prioritize hair health and efficiency. The brand’s focus on creating user-friendly, high-performance tools has revolutionized at-home hair care routines, providing salon-quality results without the hassle.

Best Products to Try

The RevAir Reverse-Air Dryer is the star product, offering a gentler, faster way to dry and straighten hair. It’s particularly effective for those with thick, curly, or textured hair. The RevAir Accessories Kit, including the Wand Holder and Tension Clips, enhances the styling experience, making it even easier to achieve sleek, straight hair. Additionally, the RevAir Shine Serum adds a finishing touch, providing a smooth, glossy finish to any hairstyle.

22. Paul Mitchell

Hair care brand - Paul Mitchell

Official Website: Paul Mitchell


ID: @ paulmitchell

Follower: 372K

Why We Love It

Paul Mitchell is a beloved brand in the hair care industry, known for its high-quality products and commitment to sustainability. Their extensive range caters to all hair types and needs, from everyday essentials to specialized treatments. The brand is also cruelty-free and supports various charitable causes, making it a favorite for those who want effective products that align with their values. Paul Mitchell’s dedication to innovation ensures their products remain at the forefront of hair care trends.

Best Products to Try

The Paul Mitchell Tea Tree Special Shampoo is a cult favorite, known for its invigorating formula that refreshes the scalp and hair. The Super Skinny Serum is another must-try, as it helps to smooth and condition hair while reducing drying time. Additionally, the Awapuhi Wild Ginger Moisturizing Lather Shampoo is excellent for providing deep hydration and repair, making it perfect for dry or damaged hair.

23. Aussie

Hair care brand - Aussie

Official Website: Aussie


ID: @ aussiehairusa

Follower: 73K

Why We Love It

Aussie is loved for its fun, effective, and affordable hair care products that deliver quick results. The brand is known for its unique Australian botanical ingredients, which provide nourishment and shine. Aussie’s playful branding and delightful scents make hair care enjoyable, and their products are designed to tackle common hair issues with ease. Whether you need moisture, volume, or repair, Aussie has a solution that works without breaking the bank.

Best Products to Try

The Aussie 3 Minute Miracle Moist Deep Conditioner is a lifesaver for dry, damaged hair, providing intense hydration in just three minutes. The Miracle Curls Co-Wash is perfect for curly hair, offering gentle cleansing and conditioning in one step. Additionally, the Aussie Total Miracle 7-in-1 Shampoo and Conditioner deliver multiple benefits, including moisture, strength, and shine, making them great all-in-one solutions for everyday hair care.

24. Suave

Hair care brand - Suave

Official Website: Suave


ID: @ suave

Follower: 58K

Why We Love It

Suave is a trusted brand known for offering high-quality hair care products at incredibly affordable prices. Their extensive range covers everything from daily essentials to specialized treatments, making it accessible for everyone. Suave’s products are formulated with nourishing ingredients that deliver impressive results without breaking the bank. The brand’s commitment to inclusivity and providing value makes it a staple in many households.

Best Products to Try

The Suave Professionals Almond + Shea Butter Shampoo and Conditioner are excellent for moisturizing and strengthening dry hair. The Suave Keratin Infusion Smoothing Shampoo and Conditioner are perfect for achieving smooth, frizz-free hair. Additionally, the Suave Essentials Daily Clarifying Shampoo is great for removing buildup and keeping hair fresh and clean.

25. OGX

Hair care brand - OGX

Official Website: OGX


ID: @ ogx_beauty

Follower: 215K

Why We Love It

OGX is known for its luxurious, exotic ingredient blends that deliver salon-quality results at an affordable price. The brand’s diverse product range caters to various hair types and concerns, from hydration and repair to volume and smoothness. OGX products are free from harsh sulfates and parabens, making them gentle on hair and scalp. Their rich formulations and captivating fragrances transform daily hair care routines into indulgent experiences.

Best Products to Try

The OGX Renewing + Argan Oil of Morocco Shampoo and Conditioner are top choices for nourishing and revitalizing hair, leaving it soft and shiny. The OGX Coconut Milk Anti-Breakage Serum is perfect for strengthening hair and preventing breakage. Additionally, the OGX Thick & Full + Biotin & Collagen Shampoo and Conditioner are excellent for adding volume and thickness to fine, limp hair.


The 25 best hair care brands of 2024 showcase a diverse array of options to cater to every hair type and need. From luxury brands like Oribe and Kerastase to more affordable options like Suave and OGX, there’s something for everyone. These brands stand out for their innovative formulations, effective results, and commitment to quality and sustainability. By choosing products that align with your hair goals, you can achieve the healthy, beautiful hair you desire.

If you’re looking to create your own hair care brand and are seeking inspiration from established names, these brands are excellent references. They demonstrate what it takes to succeed in the hair care industry through effective products, strong branding, and customer loyalty. Moreover, UKPACK offers turnkey solutions for hair care products, including hair care packaging and formulations, making it easier for you to bring your vision to life.


01. How do I choose the right hair care brand for my hair type?

Consider your hair type (straight, wavy, curly, coily) and specific needs (hydration, volume, color protection). Look for brands that offer products tailored to those requirements.

02. Are natural hair care products better than synthetic ones?

Not necessarily. It depends on your hair and how it reacts to certain ingredients. Natural products can be gentler, but synthetic ones can offer powerful benefits.

03. Can I mix and match products from different brands?

Absolutely! Sometimes the best routine includes products from multiple brands. Just make sure the products complement each other and don’t cause adverse reactions.

04. How often should I change my hair care routine?

It’s good to switch up your routine every few months to prevent product buildup and address changing hair needs due to seasons or other factors.

05. What’s the best way to test if a hair care product is right for me?

Start with a trial size if available and use it consistently for a few weeks. Pay attention to how your hair feels and looks, and adjust if needed.

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